Branding for Clinicians
Congratulations! You’ve just taken another BIG step in your practice journey by having the essentials you needed to go ahead and start your business but now you’re wondering, where do I even start to market my brand? How do I even get my business out there?
When thinking about brand identity and logo design, you first need the client to understand who you are, what you want to communicate, and what kind of first impression you want to give your potential future client. Narrow down your keywords, overall tone, and brand personality. Create a moodboard, write down specific attributes, phrases, mood, etc. What do you want people to know about your brand at first glance?
Identify Your Voice
Brand voice is a consistent way of conveying your brand message to your audience.
What are some specific keywords and overall tone of your brand personality? Think about the special attributes that you want to showcase as you think about the first impression you want to give to your potential clients.
There are many ways to gather ideas to execute on a vision but one of the most effective and common ways is by creating a mood board!
A mood board is used to convey a general idea or feeling about a particular topic. This consists of visual ideas and references such as words, phrases, colors, or descriptions that relate to the aesthetic or style of a brand. Use resources like Pinterest, Dribbble, or get to the drawing board. This will help you create a visual representation of your brand and help you with the direction of your project.
Gather colors, illustrations, photos, scenery, anything you can find that you relate to, resonate with. These can be your favorite colors, something that your personality identifies with. You can get into the real nitty gritty of color theory and specific symbols or imagery that visually represents your brand.
Why is branding important?
- It gives people a quick glance at who you might be.
- It’s an easy way to market yourself - social media images, flyers, business cards
- It helps draw you back to your core values
- It lets your potential clients know who you are upfront, and your niche market is more easily drawn in
Stay consistent with your branding! You should know your own brand better than anyone else. The more consistent you are with your branding, the more your brand can grow and impact others. A perfect example of consistent branding is Patagonia. They know who they are and who they aren’t. They don’t try to be anyone but themselves. They curate themselves to be a fun outdoor brand that cares about the environment and encourages individuals to get outside.
A good rule of thumb when looking at inspiration is to not look too much like your competitors. A successful brand is one that stands out, that’s doing something different from everybody else. Let’s be innovators, because no one else can be you better than you can be yourself.
Step 1: Figure out the who what why of your brand identity
- Who are you?
- What should people know about you?
- What services do you offer?
- Why do you do what you do and why should people care?
- What’s your target demographic?
Step 2: Brainstorm
- Write down ideas
- Come up with key phrases
- Decide what symbols, imagery, and colors you want to use
Step 3: Create a vision board of ideas (Mood Board)
- Are there already symbols or imagery that you’re drawn to?
- Are there specific colors that would represent your brand well?
Step 4: Execute your vision!
There are numerous free resources online to help you build your logo and color palette. You can be as creative and hands on as you wish.
Step 5: Tell a friend!
It’s always helpful to get a second opinion and ask people for feedback. When you’re too close to a project, sometimes it can be helpful to hear from someone to hear from a neutral bystander.
Resources for designing your logo and creating a color palette
Free Resources for Logo Design
Paid Logo Resources
DIY Logo Resource
Color Palette Resource
Font Resources
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